Project & Account Manager · Feb 2022 – Jun 2022
Vaan designed and developed a bold new website for HexClad, the innovative cookware line trusted by Gordon Ramsay. Dark mode activated. The goal was to create a premium, high-conversion e-commerce experience that matched HexClad's brand identity while increasing revenue per user.
I joined as the Project and Account Manager, working directly with clients, designers, and developers at Vaan. I was the connective tissue between client expectations and team execution throughout the full design and development lifecycle.
I was the primary point of contact for HexClad throughout the engagement: setting weekly check-ins, providing project reports, managing expectations, and ensuring alignment between the client's vision and what the team was building.
I coordinated the full design process: from wireframes to mockups to development handoff. I tracked and prioritized tasks for the dev team in Basecamp, performed QA reviews, and proactively determined next steps to keep the project on schedule.
The final HexClad site, live and in dark mode.
"+13% RPU and a branded design that matched HexClad's premium identity. Delivered on time with outstanding quality."HexClad via Vaan Agency · 2022
Beyond project management, I was hands-on with Shopify: publishing themes, managing products and apps, staying current on partner offerings, and creating tutorial videos for the client team to use post-launch.
Whether you're a services firm ready to get AI agents into production, or you want to talk about what that actually looks like day to day, I'd love to hear about it.
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